70
red necklace
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Growth
Great+82.5%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Price range
Great$3.52–$66.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.25avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good609.65avg incumbent reviews — the moat a new listing must climb
Market size
Good$704K$704K/yr · 1.5M searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate