52
red leather jacket
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but high returns (17.0%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$49.96avg listing price — sweet spot $15–$100
Review moat
Great424.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$486K$486K/yr · 3.7M searches
Price range
Okay$21.65–$191.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad17.0%return rate — above 5% kills the launch gate