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red handkerchief
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+31.5%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.09–$19.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,976avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.42avg listing price — sweet spot $15–$100
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$50K$50K/yr · 87K searches
Signals High Returns