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red gown
Skip itHigh returns (36.3%) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$51.64avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$12.94–$139.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,322avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 620K searches
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad36.3%return rate — above 5% kills the launch gate