43
red flannel
Skip itHigh returns (11.0%) — this niche doesn't clear our bar today.
Avg price
Great$18.87avg listing price — sweet spot $15–$100
Price range
Great$10.37–$31.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Review moat
Bad11,281.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 211K searches
Returns
Bad11.0%return rate — above 5% kills the launch gate
Signals High Returns