50
red costume
Worth a lookShows a sweet-spot price point ($25.25 avg), but high returns (9.0%) keeps it on the watch list.
Avg price
Incredible$25.25avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Great$6.11–$59.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good607.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 262K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.0%return rate — above 5% kills the launch gate