44
red choker
Skip itHigh returns (9.2%) — this niche doesn't clear our bar today.
Review moat
Great220.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$3.94–$36.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 251K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate