52
red chain
Worth a lookShows a sweet-spot price point ($22.79 avg), but a small market ($25K/yr) keeps it on the watch list.
Avg price
Great$22.79avg listing price — sweet spot $15–$100
Review moat
Great366.97avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.48–$170.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 25K searches
Signals No Dominant Brand