46
red cardigan
Skip itSoft demand (-55.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.30avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$9.56–$35.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$435K$435K/yr · 1.6M searches
Review moat
Bad5,938.25avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-55.0%90-day search growth — must beat 0% to launch
Returns
Bad13.5%return rate — above 5% kills the launch gate
Signals High Returns