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red cape
Worth a lookShows a thin review moat (419 avg reviews), but high returns (6.7%) keeps it on the watch list.
Review moat
Great418.71avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.03–$43.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$336K$336K/yr · 604K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Returns
Bad6.7%return rate — above 5% kills the launch gate