46
red brooch
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Great128.23avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Good$4.42–$35.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.35avg listing price — sweet spot $15–$100
Returns
Bad6.0%return rate — above 5% kills the launch gate
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 127K searches