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red bow tie
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Market size
Good$301K$301K/yr · 489K searches
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,548.11avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.12–$22.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.20avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Signals High Returns