33
red boa
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,011.88avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.34–$25.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.91avg listing price — sweet spot $15–$100
Market size
Bad$81K$81K/yr · 100K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Returns
Bad9.2%return rate — above 5% kills the launch gate
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf