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red beret
Skip itSoft demand (-43.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,079.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.30–$26.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.83avg listing price — sweet spot $15–$100
Market size
Okay$137K$137K/yr · 170K searches
Returns
Bad9.8%return rate — above 5% kills the launch gate
Growth
Bad-43.7%90-day search growth — must beat 0% to launch