36
red beard
Skip itSoft demand (-66.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great203.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Price range
Okay$5.00–$19.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$25K$25K/yr · 49K searches
Growth
Bad-66.9%90-day search growth — must beat 0% to launch