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red apron
Skip itSoft demand (-9.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.08avg listing price — sweet spot $15–$100
Price range
Good$7.44–$31.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$317K$317K/yr · 332K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Review moat
Bad5,600.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch