34
red and black tie
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Price range
Good$7.87–$29.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.66avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,969.11avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.0%return rate — above 5% kills the launch gate
Market size
Bad$33K$33K/yr · 78K searches
Signals High Returns