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rectangle sunglasses
Skip itHigh returns (4.9%) — this niche doesn't clear our bar today.
Avg price
Great$19.41avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Good+44.9%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,229.07avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.13–$219.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$124K$124K/yr · 228K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate