40
rave head scarf
Skip itPrices mostly outside the sweet spot ($9.49–$14.29) — this niche doesn't clear our bar today.
Growth
Great+64.9%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Good$12.19avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,192.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 237K searches
Price range
Bad$9.49–$14.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand