45
rat mask
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Review moat
Great128.97avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.18–$92.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.28avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Returns
Bad8.6%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 48K searches