45
rat costume
Skip itHigh returns (9.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.61avg listing price — sweet spot $15–$100
Price range
Great$6.31–$97.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good835.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$100K$100K/yr · 255K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.5%return rate — above 5% kills the launch gate