39
rasta hat
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.80avg listing price — sweet spot $15–$100
Review moat
Good855.08avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.94–$29.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 211K searches
Signals High Returns