36
ralph lauren robe
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$63.66avg listing price — sweet spot $15–$100
Price range
Good$16.75–$141.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay3,076.88avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-36.5%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 84K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price