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rainbow wig
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$20.21avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$8.97–$55.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,118.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.7%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$64K$64K/yr · 249K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale