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rainbow purse
Worth a lookShows demand growing +99.4% this quarter, but a small market ($20K/yr) keeps it on the watch list.
Growth
Great+99.4%90-day search growth — must beat 0% to launch
Avg price
Great$20.57avg listing price — sweet spot $15–$100
Price range
Great$5.91–$78.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good933.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 94K searches