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rainbow friends shirt
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Great169.21avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.03avg listing price — sweet spot $15–$100
Price range
Great$10.09–$39.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 16K searches