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rainbow earrings
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Price range
Great$11.82–$29.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.06avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+30.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,253.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay$189K$189K/yr · 534K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf