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rain pants women
Worth a lookShows a sweet-spot price point ($29.80 avg), but high returns (17.5%) keeps it on the watch list.
Avg price
Incredible$29.80avg listing price — sweet spot $15–$100
Price range
Great$13.24–$79.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+73.4%90-day search growth — must beat 0% to launch
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,440.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay$104K$104K/yr · 287K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad17.5%return rate — above 5% kills the launch gate
Signals High Returns