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rain jacket men
Launch itA $1.9M/yr market growing +23.7% this quarter with returns at 4.7% — clears our launch bar.
Avg price
Incredible$35.11avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 6.1M searches
Price range
Great$10.66–$110.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,976.94avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale