64
rain coat
Worth a lookShows a sweet-spot price point ($32.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$32.08avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Market size
Great$1.6M$1.6M/yr · 4.3M searches
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$7.07–$110.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,585.44avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale