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raffia earrings
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($24K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great394.58avg incumbent reviews — the moat a new listing must climb
Growth
Great+68.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.61avg listing price — sweet spot $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Price range
Bad$3.85–$16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$24K$24K/yr · 93K searches