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quilted jackets for women
Skip itSoft demand (-66.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.37avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good534.66avg incumbent reviews — the moat a new listing must climb
Price range
Good$21.11–$170.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$61K$61K/yr · 937K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-66.1%90-day search growth — must beat 0% to launch
Returns
Bad20.5%return rate — above 5% kills the launch gate