42
quilted jacket
Skip itSoft demand (-52.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.29avg listing price — sweet spot $15–$100
Review moat
Great110.56avg incumbent reviews — the moat a new listing must climb
Price range
Great$18.62–$111.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 943K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.2%90-day search growth — must beat 0% to launch
Returns
Bad18.9%return rate — above 5% kills the launch gate