45
purse lock
Skip itPrices mostly outside the sweet spot ($4.90–$13.46) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,047.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.75avg listing price — sweet spot $15–$100
Market size
Bad$52K$52K/yr · 118K searches
Price range
Bad$4.90–$13.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand