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purple wedding dress
Skip itHigh returns (27.9%) — this niche doesn't clear our bar today.
Competition
Incredible7%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Great$51.30avg listing price — sweet spot $15–$100
Price range
Great$7.99–$110.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,420.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 896K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad27.9%return rate — above 5% kills the launch gate