44
purple wallet
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Price range
Good$6.97–$36.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,591.29avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 232K searches