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purple top
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Avg price
Great$16.90avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.06–$29.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,941.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 673K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad9.9%return rate — above 5% kills the launch gate