50
purple tie
Worth a lookShows a fragmented shelf (top 5 take 34% of clicks), but high returns (7.7%) keeps it on the watch list.
Competition
Great34%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$6.81–$36.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.16avg listing price — sweet spot $15–$100
Market size
Good$311K$311K/yr · 713K searches
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,788.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.7%return rate — above 5% kills the launch gate