48
purple tail
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.13avg listing price — sweet spot $15–$100
Review moat
Great233.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.97–$59.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 100K searches