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purple sweatpants
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.89avg listing price — sweet spot $15–$100
Price range
Great$7.76–$53.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad4,891.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$5K$5K/yr · 199K searches
Growth
Bad-48.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 5% kills the launch gate