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purple sweater woman
Skip itSoft demand (-74.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$22.81avg listing price — sweet spot $15–$100
Price range
Great$12.12–$45.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,635.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 345K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate
Growth
Bad-74.8%90-day search growth — must beat 0% to launch
Signals High Returns