51
purple sparkly dress
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but high returns (32.2%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$41.33avg listing price — sweet spot $15–$100
Price range
Great$18.10–$114.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great357.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 508K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad32.2%return rate — above 5% kills the launch gate