50
purple poncho
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($10K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Price range
Good$7.13–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,772.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 27K searches