48
purple pashmina
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Good$8.88–$30.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,521.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Bad5.9%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 69K searches