39
purple pajamas for women
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$18.76avg listing price — sweet spot $15–$100
Price range
Great$9.59–$37.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,876.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$52K$52K/yr · 463K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Returns