50
purple mini skirt
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but high returns (14.1%) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$21.80avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$12.13–$35.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$175K$175K/yr · 2.4M searches
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,639.62avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad14.1%return rate — above 5% kills the launch gate