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purple leggings for women
Skip itSoft demand (-39.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$17.52avg listing price — sweet spot $15–$100
Price range
Good$6.80–$38.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 605K searches
Review moat
Bad7,270.21avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.3%return rate — above 5% kills the launch gate
Growth
Bad-39.6%90-day search growth — must beat 0% to launch