40
purple leg warmers
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,463.12avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.76–$19.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 131K searches
Signals High Returns