29
purple keychain
Skip itPrices mostly outside the sweet spot ($3.29–$11.18) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Okay1,937.46avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Avg price
Bad$7.38avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 316K searches
Price range
Bad$3.29–$11.18cheapest to priciest tracked listing — scored on the share inside $15–$100