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purple jacket
Skip itSoft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.86avg listing price — sweet spot $15–$100
Price range
Great$10.38–$82.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,423.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$15K$15K/yr · 463K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.0%90-day search growth — must beat 0% to launch
Returns
Bad12.0%return rate — above 5% kills the launch gate